TALA Marketing Automation Solution

Ambition: Design a well-branded landing page to introduce a new solution tailored to the travel and hospitality industry. The experience needed to unify multiple content formats—including a solutions overview, supporting article, and promotional video—and serve as a central hub for a paid media campaign targeting industry professionals.

Solution: To convey the iterative nature of automation and the critical role of data in modern hospitality, I developed a clean, contemporary design language that echoed the precision and intelligence behind the offering. Visual elements were used intentionally to support the story, tying together the solution page, video, and article through cohesive branding. The pages were authored in AEM and optimized for engagement. The result was a connected and compelling experience that drove strong performance across paid media—exceeding benchmarks and successfully elevating Publicis Sapient’s presence in the space.