European Auto Report
Target: C suite, director or above
Assets:
-
Print and digital versions of the report
-
Gated landing page for tracking traffic
-
Paid social media campaign
Service
Report Design, Landing Page and Paid Media
Client
Publicis Sapient
Ambition: Create a well-branded, insight-driven report on European consumer preferences in the automotive industry. The goal was to position Publicis Sapient as a thought leader in the space while driving measurable engagement through a gated landing page tied to paid media campaigns.
Solution: Rooted in a clean, modern aesthetic, the report was brought to life using the PS brand palette and a series of semi-custom illustrations designed to elevate and support the storytelling. Every visual element was crafted to enhance data comprehension and drive user engagement. Beyond the report itself, I authored the digital experience in AEM and ensured consistency across campaign assets. The result was a visually compelling, user-centric asset that outperformed benchmarks across all digital campaign channels.
