Leisure Travel Report
Target: C suite, director or above
Assets:
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Print and digital versions of the report
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Website landing page for tracking traffic
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Email nurture campaign
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Paid social media campaign
Service
Print, Digital & UX/UI Design
Client
Publicis Sapient
Ambition: Create a visually compelling, on-brand report that highlights emerging leisure travel trends. Designed for distribution through a gated landing page, the goal was to support lead generation and track engagement from targeted paid media campaigns—ultimately reinforcing Publicis Sapient’s thought leadership, relevance and insights within the travel industry.
Solution: To complement the optimism and forward-thinking tone of the content, I crafted a modern design using Publicis Sapient’s core color palette and semi-custom illustrations that helped humanize and visualize key data points. My focus was on elevating the storytelling through thoughtful, well-integrated visuals. I led the art direction, visual design, and authored the experience in AEM. The report served as an effective lead magnet, and the associated paid media campaigns performed well above benchmark—driving strong engagement and awareness for the brand within the travel sector.
