Medicare Advantage Survey
Target: C suite, director or above
Assets:
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Print and digital versions of the report
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Gated landing page for tracking traffic
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Paid social media campaign
Service
Report Design, Landing Page and Paid Media
Client
Publicis Sapient
Ambition: Design a well-branded, insight-driven Medicare Advantage report that highlights consumer preferences and emerging trends in the healthcare space. Delivered via a gated landing page, the report aimed to support lead generation and performance tracking through paid media campaigns.
Solution: Optimistic and modern in tone, the report was designed using Publicis Sapient’s brand palette and a series of semi-custom illustrations to bring complex data to life. My goal was to elevate the storytelling by creating visual cohesion and clarity throughout. I led the art direction, design, and authored the final experience in AEM. The campaign performed well above benchmark across digital channels, successfully driving engagement and reinforcing PS’s thought leadership in the healthcare sector.
