Lakeview Home
Target: High end clients in search of unique gifts and decor items
Assets:
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Logo/branding
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ID package
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Package Design
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Collateral
Service
Identity & Branding
Client
Lakeview Home Accessories
Ambition: Some spaces transcend the physical to become deeply personal reflections of identity—where every detail is intentional and carries meaning. Lakeview Home Accessories was founded to help craft these types of extraordinary environments. The ambition was to create a brand experience that would mirror this philosophy: refined, thoughtful, and undeniably distinctive—evoking the feeling of living beautifully.
Solution: To bring this vision to life, I designed a brand identity that gracefully blended modern sensibilities with classic elegance. A circular logo mark was created to symbolize harmony and completeness, forming the foundation for a cohesive visual language. This motif was carried through to the uniquely shaped business cards, thank-you notes, and tags—each one mirroring the round mark to create a tactile, memorable experience. A soft, sophisticated color palette of blush and gray, combined with richly textured paper stocks, delivered a sense of understated luxury at every touchpoint. The result was a beautifully crafted brand presence that stood apart from the competition and aligned seamlessly with Lakeview’s purpose.
