Rococoa Chocolatier
Target: Sophisticated chocolate lovers from around the world
Assets:
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Logo and identity
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Color palette
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Package design
Service
Identity & Branding,
Package Design
Client
Rococoa
Ambition: Create a holistic brand experience for a new chocolate café concept store—one that would capture the indulgent, elevated nature of the product while establishing a distinct visual identity that could extend seamlessly across all retail touchpoints.
Solution: Drawing inspiration from the brand’s French heritage, I infused the identity with a Rococo sensibility—using ornate script typography and elegant embellishments to evoke richness, refinement, and artisanal quality. I developed a visual system, including logo, color palette, and packaging, that could be easily scaled across environmental design, merchandise, and collateral. Through thoughtful art direction and design execution, the brand offered an immersive, high-end experience that celebrated the decadence of chocolate in every detail.
