Timeless
Target: Hotel guests and Miami locals visiting Fontainebleau
Assets:
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Logo/branding
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Identity
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Ad campaign
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Outdoor
Service
Logo & Identity, Ad Campaign
Client
Timeless
Ambition: Design a distinctive brand mark and advertising campaign to promote the Fontainebleau’s in-house luxury watch store—creating a sense of exclusivity while aligning seamlessly with the hotel’s iconic, contemporary aesthetic. The goal was to build awareness and elevate the in-store experience through cohesive visual storytelling.
Solution: Inspired by the sleek sophistication of both the hotel and the products it offers, I began with a modern sans-serif typeface to create a clean, timeless foundation. To make the mark ownable and brand-specific, I introduced subtle watch hands into the crossbar of the letter “E,” a small but powerful nod to the core product. This thoughtful detail helped distinguish the logo while maintaining elegance. I also developed a complementary graphic pattern to extend the brand language across touchpoints. The resulting advertising campaign reinforced the identity through bold layouts and luxury-driven design—delivering both visual impact and brand cohesion.
