Boucher Brothers
Target: Beach goers and hospitality clients
Assets:
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Logo/identity
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Website
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Uniforms
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Private label offering
Service
Identity & Branding
Client
Boucher Brothers
Ambition: Rebrand Boucher Brothers—purveyors of high-quality pool and beachside amenities—to reflect their elevated guest experience and position them as the premier lifestyle service provider in luxury hospitality environments. The goal was to create a distinctive identity that could evolve with the brand’s growing portfolio of offerings.
Solution: To craft a mark that felt both iconic and intuitive, I looked to the heart of the guest experience. From a bird’s eye view, two lounge chairs and an umbrella formed the inspiration behind a clean, modern logo that visually communicates the brand’s core offering. The result was a mark that felt both sophisticated and approachable—perfectly suited for the hospitality space. Designed for flexibility, the branding system expanded seamlessly into sub-brands like BB Kids, BB Café, and BB Beach Club, creating a cohesive family of services under a unified identity. The new visual system elevated brand perception while maintaining a sense of fun and leisure synonymous with the guest experience.
