United Health UX/UI Design
Target: Realtors and students looking for health insurance coverage
Assets:
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Website UX/UI design - multiple viewports
Service
Digital & Web
Client
United Healthcare
Ambition: The goal of this project was to translate user insights into highly functional and visually cohesive landing pages that resonate with two distinct audiences — realtors and students — seeking tailored health insurance solutions. The ambition was to create intuitive, on-brand user experiences that drive engagement and streamline the decision-making process.
Solution: Leveraging UX research provided by United Health, I designed two targeted landing pages optimized for Realtors and students, respectively. Each page was developed in alignment with United Health’s strict brand guidelines, maintaining consistency in imagery, typography, and color palette to reinforce trust and brand recognition. The user interface was thoughtfully adapted for multiple viewports — including desktop, tablet, and mobile — ensuring seamless usability across devices. These landing pages not only met the brief but were also very well received by internal stakeholders and end users.
