Suzanne Werson
Target: Establish a high-end visual identity and e-commerce presence for Suzanne Werson’s debut fine jewelry line, blending modern elegance with her heritage-driven brand story.
Assets:
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Art direction and visual concept
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Full-scale photoshoot on location in South Beach
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Talent sourcing and photographer contracting
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Line sheets for retail and client presentations
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Stylized e-commerce experience and web-ready imagery
Service
Creative Direction, Art Direction, Production Oversight, Talent Management, Website Content Strategy, Visual Storytelling
Client
Suzanne Werson – Model, Fashion Veteran, and Jewelry Designer
Ambition: To launch a distinctive, visually compelling brand presence that introduced Suzanne’s jewelry to a high-end audience with style, clarity, and an editorial point of view.
Solution: I collaborated closely with Suzanne to bring her vision to life from concept to execution. Drawing from her bi-continental background and refined design sensibility, I developed a photoshoot direction that captured the essence of her brand: bold, elegant, and personal. I secured professional talent through local modeling agencies, selected a trusted photographer, and directed the shoot on location in South Beach to reflect both her modern sensibility and timeless craftsmanship. The result was a suite of dynamic, fashion-forward imagery that translated seamlessly into a stylized e-commerce experience and versatile marketing materials —including line sheets for private clients and retailers.
