Karla Event Experiences
Target: Top 3% + Corporate clients
Assets:
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Logo and Identity Package
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Website
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Fleet
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Ad campaign
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Private label offering
Service
Identity & Branding
Package Design
Client
Karla Event Experiences
Ambition: Lead a comprehensive rebrand of a bespoke events company—reimagining its identity across every touchpoint to better reflect the sophistication, precision, and creativity that define its work. The goal was to establish a cohesive visual language that could elevate brand perception and support its growth in the luxury event space.
Solution: Inspired by the company’s meticulous approach to each event, I developed a brand identity centered around a refined glass “K” icon—paired with a modern sans-serif typeface and a vibrant color palette offset by bold black to add contrast and drama. From logo to collateral and digital presence, every detail was crafted to reflect the brand’s elevated aesthetic. The website was designed as a minimalist, elegant experience, including a welcome page, team section, and curated photo galleries that brought the beauty of past events to life. I led the art direction, branding, and design, while also managing all production and developer coordination across teams in the US and India to ensure a seamless implementation.
