Fontainebleau Shop
Target: Hotel guests and event marketers
Assets:
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Logo and Identity Package
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Website
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Fleet
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Ad campaign
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Private label offering
Service
eCommerce Experience
Private Label Strategy
Package Design
Client
Fontainebleau Hotel, Miami Beach
Ambition: Create a custom online retail experience that extends the iconic hospitality of the Fontainebleau brand beyond the hotel stay. The goal was to develop a vibrant eCommerce platform that would showcase a wide range of private label products—allowing guests to take a piece of their experience home and continue engaging with the brand long after checkout.
Solution:
Built on WordPress, the digital storefront was designed to appeal to a contemporary, style-conscious audience through playful, spirited visuals that reflected the energy of the Fontainebleau brand. I oversaw the design of the entire shopping experience, along with packaging for a diverse range of products—from apparel and home goods to sweets and souvenirs. In addition to creative direction, I managed all aspects of production, regularly updating photography and product offerings to keep the site fresh and relevant. I also led the brand’s social media presence on Instagram (@fontainebleaushops) for nearly five years, ensuring visual consistency and driving customer engagement across channels.
