Telco Churn & Loyalty Campaign

Ambition: Create a centralized digital hub and supporting microsites that not only elevate Publicis Sapient’s thought-leadership but also serve as conversion-driven platforms for an email nurture campaign and paid social media activation. The goal was to simplify complex research and insights into immersive, accessible content that engages senior telco decision-makers and drives measurable lead generation.

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Solution: Collaborating directly with Publicis Sapient’s marketing and content teams, I led the creative execution of the hub and associated landing pages, email nurture flows, and paid social ads. The platform architecture was designed to guide users from awareness (via paid social) through education (hub content and landing pages) to conversion (email nurture calls-to-action). Key deliverables included the launch hub, segmented landing pages for each insight article, a suite of email templates and nurture sequences, and a paid social creative kit optimized for engagement and lead capture. By aligning visuals, messaging and user journeys with Publicis Sapient’s research-driven tone, we created a cohesive campaign that elevated brand positioning while supporting business growth objectives.